Wonderfitter's Growth Journey: Next-Gen Smart Archery & Shooting Launching on Kickstarter October 22, 2024

Since its inception, Wonderfitter has been on a mission to make sports more enjoyable and accessible. Our vision is simple: to blend technology and physical activity, transforming traditional sports into fun, interactive experiences for everyone. Over the past two years, we’ve launched multiple successful crowdfunding campaigns, continuously improved our product lines, and expanded into various global markets. Now, we are excited to announce the launch of our latest project, "Next-Gen Smart Archery & Shooting," coming to Kickstarter on October 22, 2024.

A Journey of Crowdfunding Success

Our journey in the world of crowdfunding began in 2022, and we have since achieved significant milestones:

• HOUYI: Raised HK$1.8 million on Kickstarter, setting a strong foundation for our product line.
• Artemis: Surpassed expectations with HK$2.5 million on Kickstarter and nearly ¥1 million on Xiaomi Youpin.
• With each campaign, we’ve been able to bring our innovative products to a broader audience, continually refining and expanding our offerings.

Building a Game Content Ecosystem

In 2023, we partnered with European VR content team 1DER Entertainment to develop Tiny Archers VR, now live on the Meta Quest platform. This collaboration marked the launch of Artemis VR, the first true archery peripheral that delivers a realistic physical experience. We’re actively connecting with other international VR content teams to bring even more engaging games to our ecosystem, ensuring a dynamic and immersive user experience.

Expanding into Offline Experiences

Wonderfitter is not just about at-home gaming; we’re bringing archery to broader offline settings. Partnering with retired archery athletes, we’ve helped schools in China and South Korea introduce safe, effective, and fun digital archery courses. Our smart archery kiosks are set to enter cinemas, digital sports centers, indoor entertainment venues, and bars, enabling more people to easily try this classic Olympic sport.

Product Evolution: From Single SKU to Multi-Line Innovation

We listen to market feedback and continuously iterate on our products. From a single SKU, we have grown to develop multiple product lines, catering to both consumer and commercial markets:

• Consumer Products:
  • HOUYI Pro - Infrared Smart Recurve Bow (25 lbs)
  • HOUYI 2 - Smart Recurve Bow (18 lbs)
  • Artemis Pro - Infrared Bow (10 lbs)
  • Artemis VR - Compatible with Pico/Quest
  • M9 - Electronic Smart Pistol
• Commercial Products:
  • Smart Archery Entertainment Kiosks

A Strong Foundation in Supply Chain Management

Our founder, Zeng Shengcai, holds degrees in electronic engineering and computer science. Before venturing into the entrepreneurial world, he held leadership roles at IBM GBS and BearingPoint, focusing on IT architecture and enterprise consulting. In 2012, he founded a fitness equipment company, Hongsheng Jia Hua, which now has an annual output value of ¥300 million and is backed by listed company Oasis. The products are sold across Europe, North America, Japan, BRICS, and Belt and Road regions, and include treadmills, ellipticals, rowing machines, and more. This deep expertise in supply chain and manufacturing forms a robust backbone for Wonderfitter's growth.

Capital Support & Recognition

From the very beginning, Wonderfitter gained the backing of Jiangguo Capital through angel investment, reinforcing our innovation journey.

What’s Next?

Our third Kickstarter campaign, "Next-Gen Smart Archery & Shooting," represents the culmination of two years of growth, learning, and dedication. We can’t wait to bring our latest innovations to the Kickstarter community and are excited to share this journey with our supporters.

Stay tuned for the October 22 launch, and join us in experiencing the next level of smart archery and shooting!